What’s behind the new dress code rule in the NBA, is mainly focusing on why the NBA started implementing such a rule and how most of the black players & African-American public were affected by the NBA’s implicitly racist dress code. This dress code required players to wear a business casual attire whenever they engaged in team or league business because before this rule most of the young black African-American players wore whatever they wanted and most of the outfits were loose-fitting shorts, long over sized t-shirts & jeans, chains, medallions worn over clothes, pendants, jerseys not approved by the team and headgear’s. These type of clothes and accessories mentioned above were considered as “thuggish” (characterized by violent behavior) & a hip-hop style blindly associated with crime or a thug image in the mainstream.

 

nba dress code.jpg
Source: Bleacher Report NBA

Some famous and scholastic commentators recommend a more extensive awareness of the racist history through which the Pacers-Pistons-fans battle was interpreted by the white-overwhelmed media. Still others have implied that to a great extent negative open response to the battle gave the driving force which achieved the NBA dress code policy. Cultural critics McCann and Bandsuch propose that the clothing standard approach reflects racism in focusing on the ‘hip-bounce age’ whose styles and method of articulation are every now and again both exoticized and attacked by the white-commanded responsibility for NBA, its multinational corporate sponsors, and numerous white and working-class fans (McDonald., Toglia., 2010).

McDonald and Toglia (2010) Racialized classifications, for example, ‘dark’ and ‘white’ are various leveled and social develops whose implications are precarious and differ depending on time and space. Moreover, the social development of race legitimates an arrangement of benefits that accumulate to bodies racialized as white.

Lorenz and Murray (2014) The new racism once in a while shows itself in violence or unmistakable racist behavior”; rather, it “shows itself in more unpretentious or tricky ways and is generally invisible to the individuals who are a piece of the predominant culture”. This investigation has made obvious a portion of the “subtle and insidious ways” in which the new racism works in contemporary sport by evaluating the transnational media talks around basketball’s new dress code and hockey goalie Ray Emery amid the 2005 to 2006 NBA and NHL seasons. Drawing upon Leonard’s investigation of the current history of the NBA, we see the reception of the dress code and the reaction against Emery, as part of bigger and long-standing reactionary social and ideological ventures that blame Black culture, in this case hip-hop, for the contamination, corruption, and denigration of American and, for this case, Canadian life.

RACE AND ETHNICITY

McDonald and Toglia (2010) The very marketed rap and hip-hop music celebrated by the NBA rather reifies shortsighted paired racial reasoning by positioning dark guys as ‘authentic’. Although dominant popular culture keeps on envisioning youthful dark internal city youth as authentic embodiments of darkness, the dress code and relating backfire, reflects wants to police authentic blackness. The NBA dress code approach serves to additionally move consideration far from the energy of whiteness to shape overwhelming understandings and the material impacts of race and portrayal.

Lorenz and Murray (2014) The new racism once in a while shows itself in violence or unmistakable racist behavior”; rather, it “shows itself in more unpretentious or tricky ways and is generally invisible to the individuals who are a piece of the predominant culture”. This investigation has made obvious a portion of the “subtle and insidious ways” in which the new racism works in contemporary sport by evaluating the transnational media talks around basketball’s new dress code and hockey goalie Ray Emery amid the 2005 to 2006 NBA and NHL seasons. Drawing upon Leonard’s investigation of the current history of the NBA, we see the reception of the dress code and the reaction against Emery, as part of bigger and long-standing reactionary social and ideological ventures that blame Black culture, in this case hip-hop, for the contamination, corruption, and denigration of American and, for this case, Canadian life.

Dunne (2016) The NBA dress code tried to control the terms through which the NBA would adjust itself to hip hop culture and cut off the influence of more youthful players. In a period of Color-Blind racism, the thinking behind the requirement for the usage of the clothing regulation has been disclosed as a reaction to ‘an absence of professionalism, a (another raceless) social or generational gap and the disappointment of (Black) NBA competitors as products.

Utilizing the idea of whiteness along these lines requires an investigation move far from a select spotlight on the impacts of racism on ethnic minorities to an examination of the learning and structures, which deliver racialized subjectivities and additionally white monetary preferences and social power (McDonald., Toglia., 2010).

The NBA is showcased and dealt with a particular, if frequently implicit, objective of making Black men alright for (White) consumers in light of a legitimate concern for profit”. In spite of dissents by league authorities and different spectators, there is almost certainly that race was a main consideration in the NBA’s choice to embrace the new policy (Lorenz., Murray., 2014).

black men nba dress code

Source: newblackmainexile.net

 

REAL LIFE: NEW MEDIA + AUDIENCES

Marc Lamont Hill participated by voicing out his thoughts on how he felt about the new NBA dress code. According to Hill he mentioned given the present atmosphere of help and lack of interest, it is improbable that the clothing regulation will be radically changed or wiped out soon. Luckily, as in different areas of American life, the NBA has horribly thought little of the limit of its young dark players to transform hardship into protection and innovative magnificence.

Hill (2005) Truth be told, even before the clothing standard strategy, craftsmen like Jay-Z were introducing hip-hop age into its “developed and hot” stage, with return pullovers and white shirts being supplanted by custom fitted suits and ties. Given our inclination toward what Melville Herskovitz called the “reverence of accidence”, it is protected to expect the hip-hop age to react to the clothing regulation in ways that will at last change the class and American pop culture.

According to media close assessment of hip-hop roused NBA showcasing efforts additionally proposes that such portrayals are intense in serving an academic capacity in conceivably instructing the broader public about what is important, trying to standardize white working-class belief systems to honest to goodness the gathering of capital. This examination has rather offered an elective instructional method, one that recommends the need to question and contextualize apparently paltry practices and arrangements, for example, the NBA clothing standard (McDonald., Toglia., 2010).

Dunne (2016) Since the execution of the dress code, a few players, including Kevin Durant, LeBron James, Dwayne Wade, Russell Westbrook have worn extremely preppy apparel in what has been then again named ‘nerd chic’, ‘geek chic’ and ‘geek swag’. Dynamic position behind these styles, while some have celebrated what they accept to be the dynamic position behind these styles, contends that the players are at last by their obscurity in contemporary society.

STERN NBA DRESS CODE
Source:me.me

 

POLITICAL ECONOMY

The main premise of this particular issue is that in settings like proficient games, which are subject of an abnormal state of enthusiasm from people in general, purpose behind which are secured extensively, media impacts the manner by which authoritative approaches in proficient game are comprehended by the general population. The above examination has called attention to two primary contending accounts that casing the NBA clothing regulation as either an economic policy or as an endeavor to oblige white sensibilities, reflecting contending endeavors to shape this strategy as indicated by clashing interests of different performing artists (Ciomaga., 2013).

Ciomaga (2013) Translating the NBA clothing regulation as a hierarchical culture strategy offers an approach to unite the positions, clearing a way to resolve comparable assorted variety related clashes inside associations.

The NBA dress code in terms of political economy and media coordinate communication with fans moves the sports/media complex’s association. However, assertions of radical change deserve cross examination. Industry beneficial interaction implied that sports coverage was to a great extent promotional. To be sure, sports substances make these new outlets to secure control over new and existing income streams; control over “Cthe message” is an welcome result of the profit imperative (Corrigan., 2017).

However in terms of athlete activism, here, sport is viewed as a contrasting option to challenge issues like this. It makes an impermanent preoccupation from the issues that emerge in society and a chance to meet up under one flag. In any case, sport was additionally encircled as a field in which others ought to be incorporated. As a result of that part inside society, competitors are called to activity: “With them, sport can keep on using its capable stage for social change” (Coombs., Cassilo., 2017).

Furthermore, issues like this leads us to just understanding human condition in the sports culture and recognizing that the forms of bad mistreatment experienced by the white middle-class are different from those experienced by black African-Americans in terms sport and social issues, the political economy and how media portrays implements certain things according to race and ethnicity.

 

nba cares
Source: nba.com

 

Some believe that the NBA dress code was not an issue at all because it helped improve certain things; The NBA Dress Code appears to be intended to advance professionalism, repair a damaged image and reproduce a more positive brand all in the expectation of consumer loyalty, TV ratings and general group income. It is justifiable, yet not commendable, to numerous that the NBA owners and officials would execute practices and arrangements like a dress code to recover their past success or even sustain their reputation (Bandsuch., 2009). Therefore, Commissioner  Stern defended the new dress code regulation by arguing that it was proper for players to show a level of professionalism. However, others saw the dress code as having racial suggestions. One researcher noticed that a significant number of the garments and accessories that NBA players jumped at the chance to wear were restricted under the clothing regulation (Parlow., 2017).

References

Week 2: The Contemporary Political Economic Context: Sport, Media, and Capital Accumulation (Jan 15)

 Week 10: Intersectional Justice: “Race” and ethnicity (Mar 19)

 Mcdonald, M., & Toglia, J. (2010). Dressed for success? The NBA’s dress code, the workings of whiteness and corporate culture. Sport in Society, 13(6), 970-983

Ciomaga, B. (2013). Diversity in the National Basketball Association: A narrative policy analysis. International Journal of Sport Policy and Politics, 1-21.

Dunne, S. (2016). #WeAreTrayvonMartin: The racially packaged NBA commodity and the fatal shooting of Trayvon Martin. Sport in Society, 20(7), 924-937. doi:10.1080/17430437.2016.1221934

Lorenz, S., & Murray, R. (2014). “Goodbye to the Gangstas”. Journal of Sport & Social Issues, 38(1), 23-50.Coombs, D. S., & Cassilo, D. (2017). Athletes and/or A

Activists: LeBron James and Black Lives Matter. Journal of Sport and Social Issues, 41(5), 425-444. doi:10.1177/0193723517719665Corrigan, T. F. (n.d.). The

Political Economy of Sports and New Media. Routledge Handbook of Sport and New Media. doi:10.4324/9780203114711.ch4

Mark R. Bandsuch, e NBA Dress Code and other Fashion Faux Pas Under Title VII, 16 Je rey S. Moorad Sports L.J.1(2009)p://digitalcommons.law.villanova.edu/mslj/vol16/iss1/1

 

Ma hew Parlow, Lessons om the NBA Lockout: Union Democracy, Public Support, and the Folly of the National Basketball Players Association, 67 Okla. L. Rev. 1 (2017),
h p://digitalcommons.law.ou.edu/olr/vol67/iss1/1

 

Thoughts on the NBA Dress Code Marc Lamont Hill 22 Dec 2005

 

 

 

 

 

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